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How to overcome COVID-19 as a B2B and B2C eCommerce Business?

    Home News and Insights How to overcome COVID-19 as a B2B and B2C eCommerce Business?

    How to overcome COVID-19 as a B2B and B2C eCommerce Business?

    By Team A&H | News and Insights | Comments are Closed | 16 April, 2020 | 1

    COVID-19 has forced many employees to work remotely. During these unprecedented and difficult times, it is vital to maintain customer engagement and employee engagement to meet the needs of your customers and your business.

    Working remotely puts an immense pressure on disjointed systems. If your eCommerce platform is not properly integrated with other Enterprise Systems like Accounting, Procurement, Inventory Management, etc. it can negatively impact your business and can result in lack of customer satisfaction. 

    Lack of proper integration between different core business systems is a major issue; as important data cannot be seamlessly transferred between different softwares. It can cause unnecessary delays as critical information may not be available to your relevant employees in a timely fashion. For a business to thrive in these difficult times, it is crucial that your employees have the latest information at all times to address customer pains proactively and promptly.

    The expectations from eCommerce businesses is very high. Customer obsession is required to stay ahead of your competitors and you can take your business to new heights by resolving customer pain points. Here are some potential pain points you should monitor and address to stay ahead of the curve:

     

    Product search

     

    Customer Pain Points

    How to fix it?

    Buyers want to know the real-time availability of the product they are looking for
    • Ensure your inventory system updates the eCommerce stock availability in real-time
    Buyers may be unsure of the product
    • Utilise time-triggered online chat system so when a buyer spends some time on a product page, a customer service representative can engage with the potential buyer and address their concerns or inquiries
    • Different alerts (SMS, etc.) could be used to engage your remotely working employees to respond quickly to any online queries. The longer it takes for the employee to respond, the more likely buyers are going to leave your website and go to your competitor’s website.

     

    Abandoned carts

     

    Customer Pain Points

    How to fix it?

    Buyers for a number of reasons can abandon their carts
    • Simplify your check out process and remove any complexities in completing transactions.
    • Add more payment options like Credit Card, Paypal, AfterPay, Zip Pay, etc.
    • Ensure the SSL certificate of your website is properly implemented.
    • Ensure you are proactively reviewing your check page to keep it bug-free.
    • Setup automated abandonment cart email notifications.
    • Digitise the refund or exchange process and keep it really simple; don’t ask the Customer to re-enter all the information which you already have in your systems.
    • Setup automatic alerts to notify your customer service team immediately to solve these issues as soon as possible.

     

    Refunds

     

    Customer Pain Points

    How to fix it?

    For a number of reasons, buyers may request a refund or exchange
    • Ensure your Support and Warranty System is integrated with your eCommerce platform.
    • Digitise the refund or exchange process and keep it really simple; don’t ask the Customer to re-enter all the information which you already have in your systems.
    • Setup automatic alerts to notify your customer service team immediately to solve these issues as soon as possible.

     

    Shipment and Delivery

     

    Customer Pain Points

    How to fix it?

    Buyers want to know how long the order processing and shipping will take
    • Give reliable estimates based on their location using APIs of your shipping companies
    Buyers want to stay posted on the progress of their shipment and delivery
    • Research confirms that most buyers want to stay informed during the entire delivery process; examples of good communication:

      • Order has been received
      • Some products are not shippable and have been ordered to our supplier
      • Order has been packed
      • Order has been shipped and provide tracking information
      • Order has been delivered to their city or town
      • Order will be delivered today, etc.

     

    Addressing the above pain points of your customers will allow you to stay ahead of the competition. A&H Digital Solutions is here to help you gain competitive advantage by improving the integration of your eCommerce platform with your Enterprise systems. Book a no obligation consult with us today!

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      b2b, b2c, Business, communication, consumer, coronavirus, covid19, customerengagement, customerexperience, eCommerce, effectiveness, efficiency, ERP, Magento, onlineshopping, painpoints, workfromhome, workingremotely

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      A&H Digital Solutions is a software development agency with a reputation for delivering innovative solutions to complex challenges on budget and on time. We specialise in the development of apps, online stores and bespoke solutions. Highly flexible and nimble approach, strong track record and vast technical knowledge of our team shape our competitive advantage.

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