User experience is a popular topic in the eCommerce industry. User experience reflects how your customers interact with all aspects of your company, its services, and its products. An enjoyable and satisfactory user experience will boost conversion rates and lead to increased sales for your digital business. Research by Forrester showed that on average, every dollar invested in user experience brings 100 in return, which is a return on investment of 9,900%.
In this blog post, we discuss top three reasons why you should pay attention to the user experience for your digital business.
Building a sustainable customer base
User experience plays a vital role in attracting and maintaining your customer base. First impressions last the longest, especially if it is a bad first impression. As stated by Adobe, “when your product experience leaves the user with a bad taste, they will quickly take their business elsewhere.” User experience has a significant impact on the bottom line of your digital business. A good user experience will pay dividends whereas a bad user experience is a likely reason why conversion rates are low.
Competition
Competing for customers on the digital market is a difficult endeavour for any digital businesses. Information is readily available online for customers to decide on where to spend their money. It is essential to put forward your business’s best foot by ensuring your user experience is up to par or better than those of your competitors. Convenience matters, customers want a frictionless and enjoyable experience. Some customers may even pay a premium for the convenience.
Maximising SEO
Google and other search engines are factoring the user experience of your website into its ranking algorithm. Search engines want to serve its users with the best content that fits their user’s needs. If your content is unable to provide a satisfactory user experience, your search rankings may be out of your customers’ sight.
User experience has an immense and direct impact on your business’s bottom line. Ensuring your customer has an enjoyable and satisfactory experience with your digital business will boost conversion rates and sales. If you want to improve the user experience of your online store, A&H Digital Solutions is here to help you. Book a no obligation consultation with us today!
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